Niche selected
Packages built (core/plus/premium)
Pricing guidance to cover overhead
You’re looking for Medicaid, broker trips, or facility contracts (that’s not what this teaches).
You want a “quick hack” without building a real self-pay structure.
You’re not willing to choose a niche, build packages, and price like a business owner.
You want Premium self-pay clients (not low- margin trips- Broker/Medicaid)
You need a clear niche + packages you can market immediately
You’re ready to price to cover insurance, fuel, payroll, and profit
Stop guessing your niche and choose a self-pay lane
you can market immediately.
Break the broker mindset and build an offer people pay for—
before you chase rides.
Stop building around low-margin trips that keep you busy
but not profitable.
Package your services so you’re not depending on one
-off trips to survive.
Price like a business owner so your rates cover
insurance, fuel, payroll, and your time.
This is for you if you are a:
Healthcare professional ready to transition into ownership (MD, RN, NP, LPN, RT, etc.)
New NEMT founder who hasn’t picked a niche yet and wants clarity fast
Existing NEMT provider who’s tired of low-margin trips and wants to pivot into self-pay
Home care / group home / wellness business owner adding transportation as a paid service
Entrepreneur who wants premium clients and a repeatable service model built on packages
You want a clear niche + offer you can market before you buy a vehicle or chase rides
This is NOT for you if you only want:
Medicaid enrollment as your main plan
Broker dispatch trips as your main revenue model
Facility contract chasing as your primary strategy
A “quick cash” play without building real packages and positioning
A business that only works if someone else assigns you trips
Defined a self-pay niche and offer first.
Used that positioning to clearly articulate value—which led to contracting opportunities and proposal requests.
Pivoted away from Medicaid to a self-pay model first.
Built a defined niche and service packages—which made contracting conversations possible.
Chose a self-pay niche and positioned his offer first.
Clarified services and bundled them into self-pay packages—which made it easy for clients to say yes.
Sold three bundled packages in one day through clear positioning and outreach.
Shift #1: Self-Pay NEMT Niche Selection (Not Vehicle First)
Choose one premium self-pay lane with money, urgency, and repeat need—so your marketing gets simpler..
Shift #2: NEMT Service Packages (Not One-Off Rides)
Turn transportation into packages so clients can buy something clear—not “call for a quote.”
Shift #3: NEMT Pricing Strategy (Not Driver Pricing)
Price based on overhead, time windows, and service level—so the math supports the mission.

Step-by-step framework to build a self-pay model
Position like premium healthcare, not generic rides
Move forward with clarity
Choose one premium lane with money + demand
Identify urgency, repeat need, and best-fit clients
Leave with a niche you can market immediately
Turn trips into clear packages people can buy
Create 3 offers: core, plus, and premium levels
Stop custom quoting and simplify your sales process
Price for overhead, time windows, and service level
Set rates that cover insurance, fuel, and payroll
Charge like a business owner—not like a driver
You stop guessing and know exactly who you serve and what to say in your marketing.
You build self-pay service packages clients can actually buy (instead of “call for a quote”).
You set pricing based on overhead + time windows + service level—so you stop undercharging.
You walk away with a clear lane and a clear offer—so your next step is execution, not confusion.
No.
No.
No.
No-this is structure first
Yes
You get instant access to 7 short instructional videos plus 7 PDF worksheets/assignments that walk you step-by-step through your self-pay niche, service packages, and pricing strategy.
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